Will Lee

Design&Direction











































Info





Superhuman OOH Campaign
Role: Brand Designer

- Motion Design
- Digital Ads
- Production Design
As Superhuman launched as a new AI-powered productivity platform, a series of out-of-home (OOH) motion campaigns were created across large-scale digital placements to introduce and promote the brand.

I contributed to the development and execution of motion assets for the campaign, including storyboarding, animation production across various dimensions and formats, and digital advertising assets. The project required close collaboration across teams throughout production and launch.