Will Lee

Design&Direction











































Info




Salon de PODO
Role: Freelance Graphic Designer
- Brand Identity
- Visual Direction
- Event Identity/Design The PODO Museum is a private art museum and cultural complex located on Jeju Island, South Korea, neighboring the PODO Hotel designed by Korean-Japanese architect Jun Itami. Rooted in art, architecture, and nature, the museum sought to create a visual identity experience that reflected its quiet atmosphere and cultural presence within the Jeju landscape.

The project focused on developing a refined and flexible visual system inspired by the museum’s architectural language and surrounding environment. The identity was designed to support a cohesive experience across multiple brand touchpoints while maintaining a minimal and contemporary aesthetic.

I contributed to the development and execution of visual identity assets across the project, collaborating closely with the design team throughout the process.