Will Lee

Design&Direction











































Info




Hyundai Mobis
Role: Senior Brand Designer

- Brand Identity
- Visual Direction

Hyundai Mobis, one of the world’s leading automotive suppliers, underwent a major business strategy shift focused on building a stronger independent global presence beyond its connection to Hyundai Motor Group. This case study explored a rebranding direction that repositioned the company from Hyundai Mobis to Mobis as a standalone brand centered around future mobility and innovation.

As a senior designer, I led one of the primary design directions for the pitch, driving the overall visual direction while collaborating closely with the creative director and supporting junior designers throughout the process. Due to a tight timeline, the project required fast decision-making, clear creative alignment, and rapid development of high-quality brand applications.

This project was developed as a brand design pitch and case study proposal for the client.