Will Lee

Design&Direction











































Info




Walmart Data Ventures
Role: Senior Brand Designer

- Brand Identity 
- Brand Guidelines
- Motion Design

Walmart Data Ventures is a B2B platform that provides customer and store insights powered by the Walmart ecosystem, helping businesses make more informed decisions through integrated data and agile tools. Scintilla, a core product within the platform, delivers actionable intelligence for merchants and brands.

This project focused on bringing Walmart Data Ventures into the updated Walmart Enterprise brand system while defining a scalable visual identity that reflected the platform’s strength in retail data and insights.

As part of the design team, I supported the development of the brand system across multiple touchpoints, including brand guidelines and motion design, collaborating closely with cross-functional partners throughout the process.